THE COACH MPILO BRAND

We only have one reputation – we must look after it.

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The core values of the Coach Mpilo brand are:

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The brand values are important because they represent a standard for coaches to live up to. They also represent the nature and quality of support that men should come to expect from a coach.

 
 

Coach is:

  • living with HIV

  • comfortable disclosing

  • HIV knowledgeable

  • listener

  • understanding

  • reassuring

  • supportive

  • solid

  • consistent

  • brave

  • friendly

  • available

  • cool

  • human

Coach is not:

  • afraid to disclose

  • afraid to disclose

  • weak

  • unreliable

  • nervous

  • scared

  • arrogant

  • rude

  • hard to reach

  • clumsy

  • a gossiper

 
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